12 Radio Promotion Tips to Help Build Awareness For Your Band
Radio promotion is the process of soliciting your music to radio stations to get airplay, to build professional relationships, and to make fans. Are you getting the most out of your radio promotion campaigns?
College radio stations, web radio stations, satellite radio stations, and commercial specialty shows (the “locals only” type shows on commercial stations at the end of the week) are all great places to promote your music—especially when the Internet is overflowing with millions of other independent artists competing for attention.
12 tips to maximize your next radio promo campaign
1. Create a target station list of all radio mediums by using Radio-Locator (www.radio-locator.com), Indie Bible (www.indiebible.com), and Live365 (www.live365.com). Write down the station name, show name, DJ, contact information, submission policy, and “call time” (the time the DJ accepts calls). This should pretty much do it.
2. Prepare the proper materials for your campaign including a broadcast quality master (CD or MP3), a “one sheet” that includes important information (such as your name, picture, brief bio, and your accomplishments), and a short note or cover letter or email indicating your objectives for sending your music.
3. Call the station one week after sending your music to see if they received it and ask for feedback. Be prepared to call-back repeatedly to reach the DJ or music director. Also be patient and be extremely nice. This is a very important step in the process.
4. If your music gets played, send the DJ a ‘Thank You’ card for adding your music and let him/her know that you really appreciate his/her support.
5. Request positive quotes from the DJ about your music to use in your promotional packets and websites.
6. Schedule live station interviews and station performances.
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