Bobby Borg, author of Music Marketing for the DIY Musician, provides tips on how to earn people’s help in the music industry with his latest article from Hypebot!
7 Useful Tips To “Earning” People’s Help
Let’s face it, every young and developing artist could use some help with getting to that next level of their career – whether it’s getting a producer excited about recording your music at a discount price, or getting a well-connected consultant interested in recommending you for that audition. But to get people’s help, you must first earn their help. Remember these 7 useful tips.
1. Be Able to Show You’ve Got The Skills: If you want people to take you seriously and offer a helping hand, it pays to have some real talent. No one respects a wannabe, poser, or a dreamer.
2. Build Some Accomplishments: Everyone likes a doer! Whether getting first prize in a local battle of the bands, or attracting large crowds in local clubs, earn some stripes first. Show people that you’re not just looking for a shortcut to success. Instead, show them you can work for it.
3. Form Professional Relationships: People in positions of power are more likely to offer their help to those that they know, like, and respect. Thus, put yourself in situations where you can build important relationships. Perhaps an influential manager speaks at popular music business conferences where you can network and become engaged in an intellectual dialogue; a well-connected music supervisor teaches a university course that you can take and ace; or a savvy entrepreneur runs a PR firm where you can intern and kick total ass. Just don’t expect people you don’t know to respond to your unsolicited emails. Start building professional relationships now.
4. Don’t Flirt or Mislead: While on the general topic of networking and getting to know people, never resort to using your powers of flirtation with hopes of getting what you want (unless, of course, you are genuinely interested in having a romantic encounter). Sex sells, but if you push the tease too far, you could easily mislead people, cause yourself drama you won’t know how to handle, and gain nothing. So, always be a true professional! On the other hand, should a “person of power” make romantic gestures to you, let him or her know immediately that you are all about business first (unless, once again, you are interested romantically). Sure, doing this might lose that person’s attention and scare him or her off for good, but that’s probably for the better in the long run. To be sure, if it’s business you’re really interested in, then be businesslike at all times.
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