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Bobby Borg Discusses the DIY Musician with dBs Insider

Bobby Borg recently sat down with dBs Insider to discuss the DIY musician. He is no stranger to this subject as he is a former major label, independent, and DIY recording/touring artist. The interview covered his books Business Basics for Musicians and Music Marketing for the DIY Musician, plus more.


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00124611The interview began with the questions that many aspiring artists may have, “How do I get my music out there?” and “How do I make a career in music?”

His book, Marketing for the DIY Musician, thoroughly explored this topic. It is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It’s the perfect blend of left-brain and right-brain marketing.

In Music Marketing For The DIY Musician, the first thing is important to realize is what marketing actually is. Marketing isn’t something that happens after your music is ready, it begins at the inception of an idea with a vision. You need to have a clear idea of where you want to go and what you want to do first. Marketing isn’t just advertising or promotion, they are subsets of it.

00139915For those that are interested in deal that artists garner from record labels to publishing, he discusses that topic in his book Business Basics for Musicians. The 300+ page book is the layperson’s guide to the music industry. In a conversational tone and an easy-to-scan format, it simplifies five vital areas in which musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyright to record deals, managers, merchandising, and doing it yourself is covered.

The Business Basics For Musicians Book is more about the actual deals you’ll get in your music career. Agents, record labels, lawyers, managers, publishing deals.  Those are the things that it focuses on. The key takeaway from the first chapter in this book is making sure you really do want to be in the music industry, because for most people they give up too soon, they have false expectations of how quickly they are going to find success or sustainability in the business. The idea is to go out there, build some momentum on your own and then hopefully the managers and labels and the rest will come. You need to have realistic expectations of where you are at in your career.


Read the full interview here.

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Bobby Borg and Michael Eames Talk the Music Industry with Taxi TV Live

Bobby Borg and Michael Eames, two of the authors of Five Star Music Makeover: The Independent Artist’s Guide for Singers, Songwriters, Bands, Producers, and Self Publishers, sat down with Taxi TV Live to talk music publishing, promotion, and more. Taxi TV Live provides interviews with songwriting tips and music business information along with special interviews with industry guests, and more. Be sure to take a listen below.


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I didn’t think a book with five authors would be this good.

Michael Laskow

Interviewer, Michael Laskow, had an amazing conversation with both Bobby and Michael who provided deep insight and tips to the music industry, promotion, and for all those up-and-coming artists out there, how to survive.

00145992Five Star Music Makeover  is an engaging all-in-one guide designed specifically for aspiring artists. Written by five experts with over 100 years of collective experience, both on and off the stage, this unique book covers five key skills every musician needs to succeed: (1) improving vocal production/technique; (2) writing memorable and marketable songs; (3) recording your ultimate EP; (4) navigating the publishing world; and (5) promoting music effectively. In addition to Bobby Borg and Michaels Earnes their are three aditonal authors: Eric Corn, Anika Paris, and Coreen Sheehan.

As for who wrote what, Anika covering writing music, Eric, recording; Coreen, performing; Michael, licensing; and Bobby, promoting. This interview covered everything from motivational tips for an artist to attract an audience to branding themselves. There was discussion of royalties, licensing, pay to play. If you’re into music, of course this interview is for you, but for those with hopes of becoming an entrepreneur, the information shared goes beyond that.

In the music business of today, as the independent DIY, you need all these skills; you need t be aware of them.

Michael Eames

The interveiw was an amazing, organic conversation that’s definitely a must listen!


Check out the interview in its entirety here.

“Five Star Music Makeover” giveaway!

Courtesy of Music Connection, five lucky people will be given the chance to win the book, Five Star Music Makeover The Independent Artist’s Guide for Singers, Songwriters, Bands, Producers, and Self-Publishers!  Music Connection is an online publication that has grown from a popular print publication into a spectrum of products and services that address the wants and needs of musicians, the music tech community and industry support services.

To enter and learn more about the giveaway, click on the link below!

>>Enter Here<<

00145992.jpgIn order to achieve success in today’s music industry, artists must first do a great deal of work on their own. Learning the required skills can take years of real-life experience, and hiring personal coaches, studio professionals, and consultants can be costly. But now, for the first time, there’s an invaluable resource to help you meet these challenges.

Five Star Music Makeover is an engaging all-in-one guide designed specifically for aspiring artists. Written by five experts with over 100 years of collective experience, both on and off the stage, this unique book covers five key skills every musician needs to succeed: (1) improving vocal production/technique; (2) writing memorable and marketable songs; (3) recording your ultimate EP; (4) navigating the publishing world; and (5) promoting music effectively.

Also included are insiders’ stories and anecdotes, helpful tips, creative exercises, celebrity interviews, and all the practical expertise necessary to develop a successful music career. Five Star Music Makeover is a complete and practical career guide – a resource that transforms artists from good to great.

 

Five Star Music Makeover Team at NAMM!

The Five Star Music Makeover team will be in The NAMM Show this weekend!  Coreen Sheehan, Anika Paris, Bobby Borg, Michael Eames, and Eric Corne have teamed up to create this guide for singers, songwriters, bands, producers, and self-publishers, and will at the Hal Leonard Book on Saturday at 1:30 p.m. to tell you all about it. Check out the video below for more details!

00145992In order to achieve success in today’s music industry, artists must first do a great deal of work on their own. Learning the required skills can take years of real-life experience, and hiring personal coaches, studio professionals, and consultants can be costly. But now, for the first time, there’s an invaluable resource to help you meet these challenges.

Five Star Music Makeover is an engaging all-in-one guide designed specifically for aspiring artists. Written by five experts with over 100 years of collective experience, both on and off the stage, this unique book covers five key skills every musician needs to succeed: (1) improving vocal production/technique; (2) writing memorable and marketable songs; (3) recording your ultimate EP; (4) navigating the publishing world; and (5) promoting music effectively.

Also included is a link to a DVD master class, insiders’ stories and anecdotes, helpful tips, creative exercises, celebrity interviews, and all the practical expertise necessary to develop a successful music career. Five Star Music Makeover is a complete and practical career guide – a resource that transforms artists from good to great.