Bobby Borg recently sat down with dBs Insider to discuss the DIY musician. He is no stranger to this subject as he is a former major label, independent, and DIY recording/touring artist. The interview covered his books Business Basics for Musicians and Music Marketing for the DIY Musician, plus more.
The interview began with the questions that many aspiring artists may have, “How do I get my music out there?” and “How do I make a career in music?”
His book, Marketing for the DIY Musician, thoroughly explored this topic. It is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It’s the perfect blend of left-brain and right-brain marketing.
In Music Marketing For The DIY Musician, the first thing is important to realize is what marketing actually is. Marketing isn’t something that happens after your music is ready, it begins at the inception of an idea with a vision. You need to have a clear idea of where you want to go and what you want to do first. Marketing isn’t just advertising or promotion, they are subsets of it.
For those that are interested in deal that artists garner from record labels to publishing, he discusses that topic in his book Business Basics for Musicians. The 300+ page book is the layperson’s guide to the music industry. In a conversational tone and an easy-to-scan format, it simplifies five vital areas in which musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyright to record deals, managers, merchandising, and doing it yourself is covered.
The Business Basics For Musicians Book is more about the actual deals you’ll get in your music career. Agents, record labels, lawyers, managers, publishing deals. Those are the things that it focuses on. The key takeaway from the first chapter in this book is making sure you really do want to be in the music industry, because for most people they give up too soon, they have false expectations of how quickly they are going to find success or sustainability in the business. The idea is to go out there, build some momentum on your own and then hopefully the managers and labels and the rest will come. You need to have realistic expectations of where you are at in your career.
Read the full interview here.