In December, Hal Leonard Books will release the fourth edition of The Future of the Music Business by Steve Gordon, an invaluable guide on how to succeed in the ever-changing music industry. Here’s a look at what’s new in the fourth edition.
Similar to prior editions, the purpose of the fourth edition of the FUTURE OF THE MUSIC BUSINESS, which is scheduled to be published in December 2014, is to provide a roadmap for success in the music business – not only for musicians, songwriters and producers – but also for entrepreneurs and industry professionals. Technology has profoundly changed the recording industry and the music publishing business. Entirely new rules, business practices and models have emerged at breathtaking speed including in the several years since the publication of the third edition in 2008. The fourth edition explains the most recent rules, business practices and models, and offers insights into how to take advantage of them.
Part I provides an overview of the basic rules and business practices that apply to the record and music publishing business today. We discuss how copyright law protects songs and recordings, standard contracts including management, label and producer deals and the most recent rules and business practices that apply to the new means of distributing music, that is, downloading, streaming and webcasting, and how those rules differ in foreign countries.
Part II is intended for producers of audiovisual works such as films, documentaries, and television. This section includes information on audio-only projects such as compilations and music sampling, special projects such as musical theatre and fashion shows, and stand-alone digital projects such as web series and digital sheet music. The emphasis is on how producers seeking music for their projects can save money.
Part III offers a history of the recording industry’s struggle to come to grips with the digital era, analyzes the current state of music piracy, explores various current controversies, and provides some hope for the recovery of the record business.
Part IV provides a “how to” in the digital age on topics ranging from ranging from how to write hit songs in the digital era to using digital tools such as YouTube to succeed to how to use a music education to succeed as a creator or music business professional.
DVD and two free CLE credits: Attorneys will be able to obtain two free CLE credits by viewing the DVD included in the 4th edition. The DVD contains a conversation between myself and Bob Clarida, a leading copyright litigation lawyer and adjunct professor at Columbia Law School, about Robin Thicke’s copyright infringement case involving his monster hit “Blurred Lines” and Gaye’s song “Got to Give It Up.”