Dale Sherman on Mr. Media

Dale Sherman, author of Quentin Tarantino FAQ: Everything Left to Know About the Original Reservoir Dog, was recently interviewed on MrMedia.com! Watch the interview here:

Quentin Tarantino is a man who came to Hollywood and didn’t break the rules so much as make plain that he didn’t even notice them. Making the films he wanted to see, Tarantino broke through with Reservoir Dogs in 1992 and then cemented his reputation in 1994 with the release of Pulp Fiction. As his fame grew, he spread his love for movies that are far from commonplace through his promotion of older films and theaters and by reviving the stalled careers of actors such as John Travolta, Pam Grier, and David Carradine.

Quentin Tarantino FAQ examines the movies directed by Tarantino, the influences on his work, and the inspiration he gave to others. There are also chapters on certain recurring elements in his films, from fake “product placement” to the music, actors, and even cinematic moments used. The book also reviews his work in television, the articles written about him or by him over the years, his acting career, his public battles, and some of the projects he abandoned along the way. It all comes together to tell the story of a man who forged his own unique path and helped shape the way movies are made today.

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The Musician’s Guide to the Complete Marketing Plan, Part 2

Bobby Borg, author of Music Marketing for the DIY Musiciancontinues his complete marketing plan for musicians in his latest article from SonicBids!

For the first three steps of your complete musician marketing plan, check out part one of this three-part series!

To many musicians, marketing is simply about promoting – setting up social media sites, buying Facebook ads, and/or creating YouTube videos. While these strategies are all important, they represent only a small part of the complete marketing process. In part one of this three-part series, I discussed everything from describing your vision to analyzing your customers. Now, in part two – steps four through six – I’ll present everything you need to know about learning from your competitors, getting feedback, and setting goals. Remember that these concepts are rather complex and covered only briefly below. For more detailed information, please check out my book, Music Marketing for the DIY Musician.

4. Learn from your competitors with a competitor analysis

Differentiation is crucial to your success, so the next step in the marketing process involves thoroughly conducting a competitor analysis. This involves picking two local artists and two national artists that have the ability to draw attention away from you, and then considering what these artists do well and where they might be lacking. 

To illustrate, if you notice that your competitors have interesting distribution techniques, like Radiohead’s recent release of their album on BitTorrent sites, then you might step up your own distribution game as well. More importantly, if you notice that your competitors are consistently weak in certain areas, such as in their live performance productions, then you might strive to really excel in this area by putting on a live performance that rivals no other. The idea is to really set yourself apart from the rest of the pack and thus gain a solid competitive advantage.

Make no mistake: in the over-flodded marketplace today, your strongest strategy for success is to be as good as the best, or to be “different while relevant” in everything you do.

5. Demo your products and get invaluable feedback

Step five in the marketing process deals with research and development. This involves developing, testing, interpreting, and refining your products and services to get invaluable feedback from your target fan. This can simply be done by writing and recording three to five songs inexpensively, asking for feedback via your social networks or your live performances, and then determining what changes and/or additional testing (if any) need to be conducted.

[Testing and Feedback: 5 Steps to Getting Approval From Your Fans Before Committing Your Valuable Resources]

As Edward McQuarrie explains in The Market Research Toolbox, market research can never provide guarantees, but it acts as an “uncertainty reducer.” It can help you predict the future and save you a significant amount of time and money, which might otherwise be spent on creating products or, in your case, songs that simply don’t sell.

Keep in mind that the key focus of this article is to help musicians like you turn your art into a more successful business. It’s about creating music that truly matters to you, but also music that gets heard, and music that sustains you and your family.

Click here to read the rest of the article!

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Now available in time for the operas’ premieres in the Met’s Live in HD series!

The Metropolitan Opera Presents:

Pietro Mascagni’s Cavalleria Rusticana

and Ruggero Leoncavallo’s Pagliacci

If you are planning to see the concert in HD this weekend, be sure to pick up this perfect companion to the premiere!

00129496Opera’s most enduring tragic double bill of verismo masterpieces, Cavalleria Rusticana and Pagliacci share many common features, most noticeably their direct language, plot simplicity, common-folk characters, and themes of adultery, betrayal, revenge, and murder. Written within two years of each other, and both set in villages in southern Italy, they feature dramatic confrontations, turbulent emotions, and gritty realism.

The Metropolitan Opera Presents: Pietro Mascagni’s Cavalleria Rusticana and Ruggero Leoncavallo’s Pagliacci (April 2015, $18.99) is the latest in the Metropolitan Opera Presents Libretto Library Series by Amadeus Press. In this groundbreaking series, classic and well-known operas are presented in a fresh new package. Each book features the complete libretto; color image inserts from Met Opera productions, a Met Opera libretto “In Focus” feature; and official Met Opera program notes. All titles include introductions and forewords by renowned opera experts.

Cavalleria Rusticana takes place on Easter in a Sicilian village, where Turiddu, after returning from the army to find his beloved Lola married to the carter Alfio, found solace with the peasant girl Santuzza but ultimately betrayed her and ruined her reputation. When Turiddu goes back to Lola, Santuzza seeks revenge, with tragic results.

In Pagliacci, a troupe of traveling commedia dell’arte players is torn apart when its leader, Canio, discovers that his wife, Nedda, has taken a lover. In the ensuing “play within a play,” the actors struggle to go on with their performance as the line between theater and reality collapses, leading to an explosive climax.

The Metropolitan Opera Presents: Pietro Mascagni’s Cavalleria Rusticana and Ruggero Leoncavallo’s Pagliacci is the sixth title in Amadeus Press’s Metropolitan Opera Presents Libretto Series, following Puccini’s Tosca, Puccini’s La Boheme, and Mozart’s Cosi fan tutte, Mozart’s Le Nozze di Figaro, and Bizet’s Carmen.

Rocking To The Hall Of Fame: A Biographer On North Texas Legend Stevie Ray Vaughan

Craig Hopkins, author of Stevie Ray Vaughan – Day by Day, Night after Night, talks with Rick Holter of KERA News about Vaughan and his recent induction into the Rock ‘n’ Roll Hall of Fame!

>>LISTEN HERE<<

Layout 1 (Page 1)In a day-by-day format, Craig Hopkins presents an award-winning and unprecedented celebration of Vaughan’s life and music. His Early Years, 1954-1982, the first volume in this set, covers the complete history of the guitar legend’s roots, from his childhood to the eve of his first major record release. The book features rare and intimate photographs from Vaughan’s youth and early days as a budding musician, details about his earliest gigs and unreleased recordings, and a personnel list of his twenty-odd bands over the course of his twenty-five-year career.

The second volume, His Final Years, 1983-1990, covers Stevie Ray Vaughan and Double Trouble’s recording career, from their debut release and their performance at Carnegie Hall through their rise to international stardom. Filled with hundreds of photographs and packed with incredible detail, the book takes readers moment by moment through the exciting and sometimes controversial journey to Vaughan’s worldwide success. In addition, the second volume features a special section on Vaughan’s guitars and equipment. Hopkins also documents Vaughan’s ongoing legacy up to the 00333139present day.

Day by Day, Night After Night tells Vaughan’s story from birth to the abrupt and tragic end of his bustling career in 1990, when at the age of thirty-five, only four years into his triumph over the demons of addiction, he died in a helicopter crash minutes after sharing the stage with Eric Clapton and other fellow blues stars. Both volumes are filled with first-hand testimonials from the band members, family, friends and associates who knew him best; stories from the studio and the road; and detailed documentation of tour dates, recordings, broadcasts, publications, collector’s items and more. For fans of this Texas guitar legend and blues music history in general, Stevie Ray Vaughan: Day by Day, Night After Night is the ultimate collector’s item.

“Pro Wrestling FAQ” Trailer

Now available from Backbeat Books: Pro Wrestling FAQ: All That’s Left to Know About the World’s Most Entertaining Spectacle

Sport? Entertainment? Art form? Perhaps a bit of all three, with a certain intangible extra something thrown in for good measure, making professional wrestling a truly unique entity unto itself. From its origins in carnivals and sideshow attractions of the 19th century, right up to the multimillion-dollar, multimedia industry of the present day, and all the bizarre, wild, and woolly points in between, Pro Wrestling FAQ delves into the entire history and broad scope of one of popular culture’s most enduring yet ever-changing spectacles.

With chapters devoted to the many fascinating eras in the history of the business, as well as capsule biographies of some its most memorable and important figures, this book will serve as the ultimate one-volume reference guide for both long-time wrestling nuts and initiates to the grappling phenomenon.

Revisit the legendary 1911 “Match of the Century” pitting World Champion Frank Gotch against archrival George Hackenschmidt, “the Russian Lion”; experience wrestling’s TV golden age in the 1950s, a time of such colorful personages as Gorgeous George and Antonino Rocca; relive the glory days of Hulk Hogan and Andre the Giant, when WWF impresario Vince McMahon took the business mainstream; and get the lowdown on recent favorites, such as John Cena, CM Punk, and others who have taken the business boldly into the 21st century.

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Andy Propst Talks About Cy Coleman on Broadway Radio

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Library Journal called Andy Propst’s new biography of Cy Coleman, You Fascinate Me So, “a fascinating look at an influential man whose showbiz career spanned more than 50 years…Highly recommended for theater buffs, fans of music history, or those looking for an intriguing study of a memorable man.”  Listen to Andy talk about Coleman and his book with James Marino, Peter Filichia, and Michael Portantiere at broadwayradio.com!

Seven Tips to Getting Sponsors for Your Band

Bobby Borg, author of Music Marketing for the DIY Musicianprovides tips for getting sponsors for your band in his latest article from Hypebot!

Sponsorships are a mutually-beneficial relationship wherein two (or more) product-based companies market their products via the support and approval of the other. Are you networking with companies that could help you build your career?

Artists can develop relationships with local sellers and national manufacturers and get Live show promotion, Free merchandise, and Credibility in the eyes of the public, as well as in the eyes of club bookers who might be interested in having that artist perform.

Companies, on the other hand, can form relationships with artists and get Exposure to selective target markets, Public awareness and sales, and Coolness by associating themselves with hip and “in” music.

What follows are seven tips that can lead to arranging your very own sponsorships.

1. Make a detailed list of the local businesses and national corporations you wish to target. Log on to each company’s website for specific information including the businesses’s name, owner, brand manager, event coordinator, address, phone number, store hours, website URL, submission policies, and more.

2. Be prepared to show various companies how they can benefit by sponsoring you: show that you’re creating buzz in your community, that you’re reaching their target demographic fan, and that you have the right personality that matches and aligns with their brand.

3. Create a press kit (physical and electronic) that is specifically designed with sponsors in mind. Show pictures of you promoting the product, and include biographical information. Check out companies like Sonicbids to help create your electronic press kit if needed.

4. Remember to express absolute excitement in promoting a company’s products. Emphasize your work ethic and commitment to following through on the deal. Many bands flake out on hanging banners at shows, placing logos on posters, mentioning the company’s name in record liner notes, and keeping sponsors up-to-date with career news. Some bands even attempt to sell or pawn products that were given to them. These are all big mistakes. Paris Hilton has been sued more than once for not honoring her sponsorship agreements. But, that’s no surprise!

Click here to read the rest of the article!

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