#Mixerman and the Billionheir Apparent, interweaves a wild and entertaining adventure with his off-color social commentary on a dying industry in a rapidly changing world – a world in which the Internet fails to stave the economic divide, independent musicians have no shot at a living wage, all because Big Tech controls the commerce of music at all levels. Below is an excerpt of a review posted by Harmony Central.
A decade ago, The Daily Adventures of Mixerman, a collected publication of message board posts from anonymous user “Mixerman,” skewered the music industry from behind the mixing console. Arrogant, questionably talented musicians, meddling and insane producers, and the moneymen of artist marketing populated Mixerman’s “identities changed to protect the guilty” true story about the sausage factory that churned out radio-ready “product” in the early-00s. It was instant hit in engineering and musician circles, and truly a product of its time, with big label hubris blinding the industry to the fact that they were already, much like Wile E. Coyote, treading air ten feet beyond the edge of the cliff, waiting for self-awareness to initiate the inevitable plunge into the canyon (cue slide whistle). Funny, ironic, and incredibly insightful, The Daily Adventures of Mixerman combined industry and engineering information in an easy-to-digest format for casual readers through a an involving story and solid narrative beats. Long-since outed as producer/engineer Eric Sarafin, Mixerman began publishing chapter-length blog posts on his site in 2015 that are now collected in the 304 page hardcover novel #Mixerman and the Billionheir Apparent, published by Hal Leonard.
#Mixerman and the Billionheir Apparent stars the same narrator/author as TDAoMM, but this time fully embraces fiction to tell the very real story of where music production was at in the year 2015. The story can be summarized as such: Mixerman agrees to mentor the son of an Indian billionaire in exchange for a fat paycheck and gets involved in a financially risky race to create a 5 million dollar hit… shenanigans ensue. The narrative and pace are solid and engaging, and like TDAoMM, the characters have voices and personalities that are quirky yet grounded in reality, but the narrator’s journey is really just (satisfying) trappings for a bigger story; the state of the music industry, technology, and even Western Culture.
To read the full review, click here.