Creating An Effective Elevator Pitch
Posted by HLPAPG
Bobby Borg, author of Business Basics For Musicians, Music Marketing For The DIY Musician, and co-author of the new Five Star Music Makeover, has written about giving an effective elevator pitch. He offers us some important tips to keep in mind when creating your elevator pitch, take a look below to read what they are!
An elevator pitch is a useful promotion tool when meeting new industry contacts face-to-face at networking events and conventions. It’s called an elevator pitch because it is intended to grab a person’s immediate attention and hold his or her interest within the time of a short elevator ride.
An elevator pitch must be well written and well rehearsed. While you may have to create a variety of different pitches based on who (booking agents, bloggers, sponsors, etc.) you are pitching, let’s take a look at the essential elements you should include when preparing your pitch.
• Provide Your Name With a Memorable Twist: Be prepared to state your personal name and title along with an interesting and memorable twist. For instance, I might say, “Hey there, my name is Bobby Borg. Borg—as in one of the Cyborg characters on Star Trek.” While this is a little silly, it’s memorable and can help break the ice and get a smile.
• Flatter the Intended Recipient: Consider complimenting the person that you are approaching. If at a convention, you might congratulate a person on his or her Keynote presentation. Just don’t be over-flattering; you don’t want to sound like an over excited fan.
• State Your Title and How You Are Unique: State what you do and how you are unique. Are you a Native American rapper who draws awareness to indigenous rights (like Frank Walin), or a solo jazz guitarist who triggers robots to play multiple instruments on stage (like Pat Metheny)? Whatever makes you unique, just be sure to state it concisely.
• Hype Your Career: Include one or two of your most impressive accomplishments in your elevator pitch to build credibility. You might state that you are the recent recipient of The John Lennon Songwriting Competition or a runner-up on the latest season of The Voice.
Read the entire post written by Bobby Borg over at Music Connection.