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John Breglio at The Drama Book Shop

John Breglio author of I Wanna Be a Producer: How to Make a Killing on Broadway…or Get Killed, was at The Drama Book Shop in New York, NY! He was joined by Barry Weissler, producer of the Broadway show Chicago, to talk about his book, what makes a successful play, and much more! Watch the video below to hear what they had to say.

IWannaBeCOVERWhat does a producer actually do? How does one travel from that great idea for a show to a smash hit opening night on Broadway? In I Wanna Be a Producer: How to Make a Killing on Broadway…or Get Killed, John Breglio – a Broadway veteran with more than 40 years experience – shares an exceptional road map for the hows and wherefores, the dos and don’ts of producing a Broadway play. In this highly informative book, Breglio offers practical concepts for the aspiring producer and entertains with great personal anecdotes from his illustrious career as a leading theatrical lawyer and producer.

Breglio recounts not only his first-hand knowledge of the crucial legal and business issues faced by a producer, but also his experiences behind-the-scenes with literally hundreds of producers, playwrights, composers, and directors, including such theatre luminaries as Michael Bennett, Joe Papp, Stephen Sondheim, Andrew Lloyd Webber, Patti Lupone, August Wilson, and Mel Brooks.

Says Breglio, “Ultimately, my goal is to give the business of producing the respect it deserves. It is a profession that requires numerous skills, both business and creative. It demands relentless fortitude and optimism, and it should never be assumed casually without recognizing the enormity of the task.”

Working or aspiring producers, investors, directors, actors, designers, teachers — as well as those who are simply curious about the backstage reality of the theater — will relish John Breglio’s sage advice and irresistible storytelling. They’ll also treasure the included DVD of Every Little Step, a documentary of the auditions for the 2006 Broadway revival of A Chorus Line.

I Wanna Be a Producer is indispensable reading for theater professionals and fans of all levels – from high school drama clubs to college theater programs, from community theater groups and summer stock to The Great White Way.

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Interview with Bobby Borg!

Csilla Muscan interviews Music Marketing for the DIY Musician author Bobby Borg!

00124611There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now – at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful.

Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It’s the perfect blend of left-brain and right-brain marketing.

This book is the culmination of the author’s 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals. It’s ultimately about making music that matters – and music that gets heard!

Bob Elliot Interview

Radio legend Joe Franklin interviews radio legend Bob Elliot, one of the two subjects in David Pollock’s Bob and Ray, Keener Than Most Persons. Enjoy!

 

By the established comedy conventions of their era, Bob Elliott and Ray Goulding were true game changers. Never playing to the balcony, Bob and Ray instead entertained each other. Because they believed in their nuanced characters and absurd premises, their audience did, too. Their parodies – broadcasting about broadcasting – existed in their own special universe. A complete absence of show-biz slickness set them apart from the very institution they were mocking, yet were still a part of. They resisted being called comedians and never considered themselves “an act.”

Bob and Ray, Keener Than Most Persons traces the origins and development of the pair’s unique sensibility that defined their dozens of local and network radio and TV series, later motion picture roles, Carnegie Hall performances, and hit Broadway show Bob and Ray – The Two and Only.

Together for 43 years (longer than Laurel and Hardy, Burns and Allen, Abbott and Costello, and Martin and Lewis), the twosome deflected all intrusions into the personalities behind their many masks and the dynamics of their relationship, and rarely elaborated on their career trajectory or methodology. Now, with the full cooperation of Bob Elliott and of Ray Goulding’s widow, Liz, together with insights from numerous colleagues, their craft and the culture that made them so relevant is explored in depth.

KISS FAQ

Dale Sherman, the author of KISS FAQ, can now be seen in these excerpts from a Japanese Documentary Special about KISS. Enjoy!

SONG TO SOUL CLIP ONE

SONG TO SOUL CLIP TWO

SONG TO SOUL CLIP THREE

 

KISS FAQ

Since 1973, KISS has recorded over 20 studio albums; been recognized as an innovator in rock presentations; witnessed a firestorm of rumors and controversies; remained a thorn in critics’ sides; and continues to surprise its massive fan-following, the KISS Army, with various career twists and turns. Moreover, many television shows, movies, toys and even comics have kept KISS a bigger-than-life name in entertainment for decades.

Yet with all that has been written over the years, there are subjects that fans have never put to rest when it comes to the “hottest band in the land”: What were the most significant concerts? Why did Phantom of the Park turn out that way? What were the best – and worst – album covers? How did the comics come about? And what the heck is a deuce?

These subjects and more appear in KISS FAQ – showcasing the good, bad, and the weird that has made KISS the legendary ultimate rock-and-roll party band, still going strong after 40 years. Accompanying this entertaining work of solid rock scholarship are dozens of rare images – from posters to live shots and beyond. Also included is a foreword by Bill Starkey, the creator of the original KISS Army.

 

More Tips for Pro Tools 10 Users

Glenn Lorbecki is the author of Power Tools for Pro Tools 10, and 2 books in Hal Leonard’s Quick Pro Guide series, Tracking Instruments and Vocals with Pro Tools and Mixing and Mastering with Pro Tools. Below are excerpts from the DVD that comes with Power Tools for Pro Tools 10.

SETTING UP A ROUGH MIX

More video tips for Pro Tools 10:
Using Direct Plug-ins

Recording and Playback
Automation

See also: Tips for Pro Tools Users from Tracking Instruments and Vocals with Pro Tools

Find more great tutorials for DAWS software and other music-related skills on ourMusicPro Guides YouTube channel!

Power Tools for Pro Tools 10 provides a detailed look inside one of Avid’s most exciting Pro Tools releases yet. Instructor, certified Pro Tools trainer, and award-winning producer/engineer Glenn Lorbecki will walk you through the best ways to get the most of out of Pro Tools 10. See and experience the new features incorporated in this powerful software offering, all the way from the new ways it handles data, memory, and gain functions to some seemingly small updates that make a huge difference in your productivity. This focused and comprehensive guide provides excellent instruction in the newest Pro Tools 10 features; at the same time, it establishes a foundation of technical and creative protocol that will help beginning and intermediate users – as well as seasoned professionals – establish the most expedient work flow while recording, processing, and mixing the highest quality audio.

Studio One

Guest Blogger: William Edstrom, Jr. is the author of Studio One for Engineers and Producers. For his full article, visit presonus.com.

I’ve done projects in just about every DAW on the market. To use most of these systems you need to be in a very technical frame of mind. About three years ago, I was looking for something simpler—something to get creative songwriting ideas out. That’s when I discovered Studio One. The workflow made sense to me and it helped me write.

As I got more interested in Studio One, I discovered anther great thing—a community of users that were amazingly helpful and enthusiastic. I started contributing to the PreSonus Forum with some free YouTube videos which lead to my work with Groove 3. I went on to create four volumes (24 hours worth!) of video training for Studio One.

When I started talking to Bill Gibson at Hal Leonard about some book concepts, I really wanted to do a Studio One book. I think they see the potential for this DAW because they have already published Larry the O’s book Power Tools for Studio One with a second volume on the way…

Keep reading this article on presonus.com!

Studio One for Engineers and Producers

Studio One for Engineers and Producers is specifically designed to help engineers and producers who are already comfortable using another DAW software platform make the transition to Studio One. Text, illustrations, and video examples (on the accompanying DVD-ROM) demonstrate the creative, practical, and technical benefits provided by PreSonus in this modern, well-developed, flexible, and user-friendly application. All instruction is presented in straightforward and simple language that gets right to the point, taking into consideration the need for amateurs, home studio owners, and commercial professionals to get up to speed very quickly.

This Quick Pro Guide starts by relating Studio One’s layout and functionality to other common DAWs, to identify the most important similarities and differences. It then follows the creative process through the normal progression of a modern recording/production, to help the reader get to work as soon as possible. This new cross-platform (Mac/PC) DAW is built from the ground up for speed, efficiency, and power; Studio One for Engineers and Producers is the perfect tool to shorten the pathway from installation to inspiration!

Power Tips for Logic Pro Users

Dot Bustelo is the author of the Hal Leonard’s Quick Guide books, The Power in Logic Pro and Logic Pro for Recording Engineers and Producers. Below, you’ll find excerpts from the DVDs that come with the books, useful information for Logic Pro users.

KEY COMMANDS

More free Power Tips on Logic Pro from Dot Bustelo:

Modifying Key Commands

Beat Mapping

Channel Strip Settings

Zooming

Grouping

Find more videos like this on our MusicPro Guides YouTube Channel.

The Power in Logic Pro and Logic Pro for Recording Engineers and Producers are books in Hal Leonard’s QUICK PRO GUIDES series, tutorials for various DAWS products written by experts.

 

Interview with author Jake Perrine

Hal Leonard has started a new video series of author video chats with MusicPro Guides and Quick Pro Guides authors, which you can view at MusicPro Guide’s YouTube channel. Today, we launch the first two with Jake Perrine, the author of Quick Pro Guides books Producing Music with Ableton Live and Sound Design, Mixing, and Mastering with Ableton Live. Here, he is interviewed by Bill Gibson, Hal Leonard editor and author.

Producing Music with Ableton Live

Learn to make electronic dance music with the innovative application that started – and is still leading – the revolution! Start producing your own music from the ground up! Ableton Live is a groundbreaking program whose unique nonlinear, incredibly flexible features set it far apart from all the other digital audio applications. It is equally at home with making beats, remixing, live recording, DJing, live looping, sound design, electronic music, hip-hop, and much more.

Sound Design, Mixing, and Mastering with Ableton Live

Go beyond the basics of Ableton Live with this book of audio making and mangling recipes, tips, and mixing/mastering techniques. Ableton Live is undoubtedly the most flexible audio application available today: Use it for sound design for music, film, theater, and games; composition; improvising with other musicians; live looping; DJing; and of course mixing and mastering music. Author, mastering engineer, certified Ableton trainer, and power-user Jake Perrine will inspire you to use Live in new ways, and to improve how you already use it. Striking a delicate balance of artistry and theory, he will expand your repertoire for both the studio and the stage.

Measuring Your Social Media Exposure with Music 3.0’s Bobby Owsinski

How well do your online followers really know your brand or product?   Music 3.0: A Survival Guide For Making Music In The Internet Age author Bobby Owsinski explains how to truly gauge your web presence in this excerpt from Chapter 8:

.

How many people have you reached with your message? How many could you have reached? In social media, there are some measurements about as reliable as a print magazine’s circulation, but knowing your potential audience does have value because it represents your potential sales lead pool.

Unfortunately, as of the writing of this book, some of these metrics have to be accounted for manually, so you’ll have to balance the level of effort to track the metrics versus the value you’ll receive from them to determine their importance to your overall strategy.
A good example of where there can be unreliability in social measurement is when isolating unique users for each of your metrics. You want to avoid counting the same person twice in the list below, but realistically it’s difficult to do.

These measurements highlight the number of people you’ve attracted to your brand through social media. To mitigate the potential for duplication of users, track growth rate as a percentage of the aggregate totals. This is where you will find the real diamonds.

  • Twitter: Look at your number of followers and the number of followers for those who retweeted your message to determine the monthly potential reach. You should track these separately and then compare the month-over-month growth rate of each of these metrics so you can determine where you’re seeing the most growth. A great free tool to use for Twitter measurement is TweetReach.
  • Facebook: Track the total number of fans for your brand page. In addition, review the number of friends from those who became fans during a specified period of time or during a promotion and those who commented on or liked your posts to identify the potential monthly Facebook reach. Facebook Insights provides value here.
  • YouTube: Measure the number of views for videos tied to a promotion or specific period of time, such as monthly, and the total number of subscribers.
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Music 3.0
A Survival Guide for Making Music in the Internet Age, 2nd Edition

Music 3.0: A Survival Guide for Making Music in the Internet Age is a completely updated edition of the original best seller, featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry’s top movers and shakers.
The book not only takes a look at the music industry’s evolution and how we got to Music 3.0, but provides the information that today’s musician or music business executive needs to take advantage of the new music industry paradigm:

What has changed? Who are the new players? Why are traditional record labels, television, and radio no longer factors in an artist’s success? How do you market and distribute your music in this new world? How do you make money in this new music world? How do you develop your brand? How do you use Facebook, Twitter, and YouTube as marketing tools? What are the new technologies that are being introduced that will influence how we sell or market? All these questions are answered in the book. This edition also contains new low-cost high- and low-tech tips for marketing and promotion. Available for purchase here.

For more Hal Leonard Books by Bobby Owsinski, visit his page at musicproguides.com.  
Find Bobby Owsinski on the web: BobbyOwsinski.com
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Facebook
Bobby Owsinksi’s blog

YouTube Giveaway

Hal Leonard to give away $600 worth of books to YouTube subscribers

youtube.com/MusicProGuides

With almost 1.4 million upload views and 2,800 subscribers, Hal Leonard’s MusicPro Guides channel on YouTube has become an indispensible resource on the web for musicians, songwriters, music engineers, producers, and other music industry professionals. Named after Hal Leonard Books’ highly respected series MusicPro Guides, this YouTube channel brings together the most experienced and highly regarded authors to teach you everything you need to know about audio engineering, recording, software, songwriting, equipment, and more. These tutorials will help you see, hear, and easily understand the concepts, tools, and procedures you need to master.

Many music industry books from Hal Leonard Books include accompanying DVDs. The MusicPro Guides YouTube channel gives you free access to excerpts of DVDs, as well as web originals.

In celebration of the Audio Engineering Society conference this year, MusicPro Guides will be hosting a giveaway on YouTube. All new subscribers between October 18th and October 26th 2011 will be entered into the drawing. Previous subscribers can enter by making comments on two videos between those dates. Winners will be announced in a video following the end date. Prizes include bundles of books such as a producer pack, an engineer pack, and a music business pack. Winners will receive four books of their choice (up to a $200 value per winner).