Robert Viagas is the editor of The Playbill Broadway Yearbook: June 2011 to May 2012. Below is a Q &A with StageNotes.net.
What first sparked your interest in Broadway and Theatre?
Being tall (now 6′ 4”) had a curious amount to do with it. Although I wasn’t raised in a theatrical household, I was often asked play the father or other adult roles in elementary school plays because I was the tallest. Then, when I was in my teens, I had a friend who loved theatre and got a reviewing gig for our local newspaper so he could see shows for free. But Times Square in the 1970s was a much more dangerous place than it is now, so he invited me to come along, partly as a bodyguard, I suppose. Well, the theatre bug bit me hard, and it’s been all downhill from there. I’m now a member of the Tony nominating committee, as well as being founder of Playbill.com and founding editor of “The Playbill Broadway Yearbook.” Over the years I have blocked the view of countless theatregoers sitting behind me, especially when I am accompanied by one of my sons, who are 6’8” and 6’6”, respectively.
What was your favorite subject in High School and why?
It would be easy to say Music or English, both of which I did like a lot. My 8th grade English teacher Miss Heidengen, took me to my first Broadway show on a field trip: “Man of La Mancha.” But my favorite was Social Studies, mainly because I also like history and, especially, maps. That interest has helped me a lot when watching plays like Shakespeare’s War of the Roses dramas or more recent plays like “Copenhagen,” “Democracy,” “The Coast of Utopia,” and even “Clybourne Park.” Every year our high school music department staged a big musical, and in 7th grade I was invited to help beef-up the chorus of “Guys and Dolls,” again because I was tall and could easily pass for a 10th grader. In 11th grade they gave me the lead in “Promises, Promises,” even though the lead usually went to a senior. So I did have a certain fondness for Music as well, although I played no instrument. However, I didn’t consider theatre as a career at that point.
How did the Playbill Broadway Yearbook come to be 8 seasons ago?
It was the brainchild of our publisher, Philip Birsh, who had originally hired me to launch and run Playbill.com, and has since expanded Playbill from being just a theatre program company into a theatre INFORMATION company, with numerous websites, a travel branch, an online branch, a book branch, broadcast, etc. He walked into my office one day and said, “I have an idea. Let’s make a high school yearbook, but for the people who work on Broadway.” Everything else grew out of that.
Keep reading this Q&A on StageNotes.net.
Many of the people who work on Broadway keep scrapbooks of their experiences: photos, signed posters, ticket stubs, and, of course the Playbills. These are treasured keepsakes, something to be savored over a lifetime, and then passed on to friends and descendants. Playbill Books, a division of the iconic 128-year-old company that designs the programs for every show on Broadway, has expanded this idea into an annual project that has become a Broadway institution: The Playbill Broadway Yearbook. Taking the form of a high school or college yearbook, the eighth edition is packed with photos (more than 4,000 of them, many in color) and memorabilia from the entire 2011-2012 Broadway season.
The new edition includes chapters on 70 Broadway shows, which is every show that ran during the season – not just such new shows as Spider-Man: Turn Off the Dark, Once, Newsies, Nice Work If You Can Get It, and One Man, Two Guvnors, but the long-running ones from seasons past, such as Phantom of the Opera, The Book of Mormon, and Wicked. In addition to headshots of all the actors who appeared in Playbill, the book has photos of producers, writers, designers, stage managers, stagehands, musicians, ushers – even Leonardo, the “SM” fish who is the backstage mascot at Jersey Boys. This year’s roster is expected to top 10,000 names.