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Steve Gordon on Crowd Funding

Steve Gordon

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Guest Blogger: Steve Gordon, author of The Future of the Music Business (Hal Leonard Books)
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I recently posted two new podcast interviews with executives at RocketHub.com, a crowd funding company, and CrowdControlMusic.com a record label, licensing company, management firm, and booking agency.  Crowd funding is a great way of raising funds for various projects including recording music, as well as film, photography and fashion.
Co-founder Brian Meece gives examples of success stories and tells why his firm is different than other crowd funding services such as Kickstarter. As an artist and songwriter himself, he has used crowd funding for his own projects and says that crowd funding and music go together like “peanut butter and chocolate” because fans of artists love to support their favorite artists’ music.

Although Crowd Control specializes in “urban alternative” music, according to it’s co-founder, Paul-Anthony Surdi, they are open to any original talent that really stands out. Surdi also offers insights on licensing music for TV, film and other opportunities. He also explains the differences between the three different U.S. performing rights organizations ASCAP, BMI and SESAC and which is the best one for you to join as a songwriter.

Podcast 1

Podcast 2

STEVE GORDON AND THE FUTURE OF THE MUSIC BUSINESS, THIRD EDITION

New technologies are revolutionizing the music business. While these changes may be smashing traditional business models and creating havoc among the major record companies, they are also providing new opportunities for unsigned artists, independent labels, and music business entrepreneurs.

The Future of the Music Business provides a legal and business road map for success in today’s music business by setting forth a comprehensive summary of the rules pertaining to the traditional music business, including music licensing, as well as the laws governing online distribution of music and video. Available for purchase here.

STEVE GORDON (New York, NY) operates a music clearance service and is an educator on entertainment and copyright law. The recipient of two Fulbright Scholarships, Gordon has taught at Tel Aviv University in Israel and Bocconi University in Milan, Italy, and has also served as adjunct professor at the New School in New York City. He has lectured at many schools and universities, including Juilliard, Wharton, and Columbia University.