Jeff Cioletti, author of Beer FAQ, sat down with Happy Hour Radio to talk about what else, beer. The interview covered how he got into beer, his inspiration for the book, and more.
This interview gave fans of Beer a snapshot into Jeff’s latest work, Beer FAQ. Jeff is no stranger to the beer as he became engrossed in the industry when he was working at Beverage World in 2003. Over a decade later he has merged his professional and personal life by traveling to various trade shows and countries to learn more about beer.
Jeff is the current editor-at-large of Beverage World Magazine and has offered his beverage-related insights on CNN International, Fox Business News, CNBC, Beer Sessions Radio, NPR, BBC World, BBC Radio, The Associated Press, The New York Post, Financial Times, WCBS-TV, Bloomberg BusinessWeek and many other media outlets.
He discussed the inspiration and process of making the book including what the book entails from the basic history and ingredients, to style, packaging, distribution, and breweriana collectors. The interview continues with Jeff sharing some personal fun facts, upcoming events featuring Beer FAQ, and more.
I think it;s a good sort of guide for anybody who is just getting into beer or if they’ve been into beer for a while.
Beer FAQ features insight not only on how it’s made, but how it makes the journey from the brew house floor to the drinker’s glass. The book offers a touch of history, a bit of globetrotting, and a look at the companies and enterprising individuals leading the modern brewing renaissance. It also offers a nostalgic look at beer’s evolving role in pop culture – from advertising to television to movies – over the past century.