The 5 Biggest Things You Really Need to Make It as a Band

Bobby Borg, author of Music Marketing for the DIY Musician is always ready to help out a fellow musician. This time he’s letting you know what you really need to make it as band. Check out his top 5 below.


With so many blog posts and books about “how to succeed in the music business,” it’s easy to get confused about what and what not to do. So let’s take it back to the essentials: make sure your band’s got the following five things covered before you move on to anything else!

1. Have amazing songs that convey your unique sound and style

Nothing will be more important to the success and longevity of your career than having well-crafted, original songs that stand out from the rest of the pack. No matter if you’re self-writing or co-writing songs with other professionals, your career might be short-lived or nonexistent if you sound exactly like everyone else in the flooded marketplace.

00124611While exploiting your inner strengths and staying true to your artistic integrity, strive to be both unique and relevant. Pay attention to where music is today, as well as to where it may be heading (or needs to be heading) in the future. In the best case scenario, strive to find a market need or void that aligns with what you do as an artist, and an opportunity to fill that need or void better than anyone else.

To sum things up, hockey legend Wayne Gretzsky once commented on the key to success: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” Believe that!

2. Deliver unforgettable, standout live performances

There is a live performance element that is a crucial part of selling your songs. Not gimmickry, but a complete auditory and visual live experience that’s aligned with your brand and is positioned uniquely among the competition. The idea is to deliver a live performance that your fans will remember.

Consider hiring a professional sound and light man, having dancers joining you up on stage, using interesting instruments, projecting a film on a screen, or engaging with your fans by allowing them to text in requests real-time while you’re performing. And don’t forget about throwing those amazing afterparties, too. Whatever you do, just be amazing!

Read the rest over at Sonicbids Blog!

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About HLPAPG

Hal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.

Posted on July 27, 2015, in Music Industry and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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