Sponsorship and Endorsement deal tips with Bobby Borg

In Music Marketing for the DIY Musician, Bobby Borg provides tons of tips on how to promote and distribute your work as a musician. But that isn’t all there is to the music business, endorsements and sponsorships are an important part of getting your music out there. Bobby wrote an article for Disc Makers Echoes Blog explaining how to properly and correctly choose your endorsement deal or sponsorship. Read more here.


How to align with local and national sponsors

00124611A sponsorship or artist endorsement is a symbiotic relationship between artists and product-based companies. You can receive free merchandise, cash awards, recording time, promotional items, assistance with promoting local shows, distribution through CD samplers, and exposure from company advertisements. You can appear more credible in the eyes of the public, as well as the eyes of club bookers who might be interested in having you perform at their event.

Through artist endorsement deals, companies can creatively expose their brand name and products to their target demographic audience and increase public awareness and sales. Everybody wins! Though sponsorships are usually reserved for artists already creating a small buzz in their community, everyone can benefit by checking out the following tips

Know the products and brands associated with your fans
The first step toward getting local and national sponsorships is to understand what products and brands your target audience is attracted to. Survey your fanbase – as well as the fans of groups you sound like to get ideas. Pay attention to your fans’ clothing, footwear, headgear, sunglasses, and what they drink. They might be drawn to Quicksilver clothing, Vans shoes, Ray-Ban sunglasses, Gold Coast skateboards, Harley Davidson motorcycles, and Rockstar energy drinks. Whatever the products and brands your fans enjoy, this information is essential in helping you home in on which businesses and companies are worth approaching.

Put together a local target sponsor list
Research local businesses that sell the products associated with your target fans and compile a local target sponsor list. Gather each business’s name, owner, address, phone number, and even store hours. Don’t be afraid to include small mom and pop stores on your target list in fear that they won’t have the money or interest in sponsorships. One Los Angeles band approached a hip and fashionable clothing boutique on Melrose Avenue and got free merchandise to parade onstage and give out to fans. Furthermore, the band’s CD was made available for sale in the boutique while select tracks blasted over the sound system daily. It’s not too difficult to find interested businesses willing to form alliances with you. Artists right in your very own city may already have relationships with local stores and they’d be willing to share contact information with you.

Compile a national sponsor list
Research the companies that manufacture the products associated with your target fans and compile a national sponsor list. Gather each company’s name, marketing director, address, phone number, and also its submission policies. If alcohol is a product associated with your fans, add companies like Jagermeister and Jim Beam to your target list. These companies have long reputations for supporting up-and-coming bands with rewards of cash, recording time, and musical gear.

Read the rest over at Disc Makers Blog.

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About HLPAPG

Hal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.

Posted on July 16, 2015, in Music Industry and tagged , , . Bookmark the permalink. Leave a comment.

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