8 Quick tips from Bobby Borg

If you’re musically inclined, being a musician is the easy part, the hard part is trying to make it and get your name out there. You could do it in a multitude of ways but for those of you out there who are more hands on, Bobby Borg has written a Music Marketing for the DIY Musician book that is just for you. There are plenty of things you can do if you have money overfilling your pockets, but not everyone is so lucky. The best part of this book is that it helps you do what you want to do on a low budget.  Bobby Borg has provided us with 8 common-sense practical tips to help you pursue a career in the music business.

                                                     1. Enlist quality control standards
00124611Be sure to closely monitor the quality of your promotion and make sure to do things right the first time. For instance, make sure to check the dates and addresses on the posters you create before you send them to the printer, and also have someone check the spelling and grammar of your marketing messages before your post them on your blog.

2. Remember to promote the promotion
When you get that review of your music on a blog, be sure to promote the review by placing links to the blog everywhere you can (on your social networks, on your website, and in emails you send out). Make the most out of every success.

3. Utilize “reminder marketing” techniques
Don’t expect people to remember the show you invited them to several weeks before. Send out several notices spaced evenly over two or three weeks before your gigs, and use a combination of strategies (postcards, phone calls, social media, face-to-face selling, etc.) for maximum engagement.

4. Be consistent
Make sure to communicate a consistent identity in everything you do. Remember that your name, logo, slogan, attitude, and tone all affect the image that fans will form in their own minds. If there are inconsistencies, the fans might get confused.

Read the rest of tips here : http://blog.sonicbids.com/8-more-quick-tips-to-get-to-that-next-level-of-your-music-career



Hal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.

Posted on July 9, 2015, in Uncategorized. Bookmark the permalink. Leave a comment.

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