7 Uncommon Music Career Investments That Are Surprisingly Smart
Most indie artists don’t have a lot of money in the bank, so if you’re going to spend your valuable savings or that money you raised crowdfunding, you’re obviously going to want to make sure it’s a wise investment. Outside of the typical things musicians have to shell out cash for, though (quality gear, recording, mercy, publicity — you know the drill), there are many less obvious investments you can make to enhance your music career. From hiring a songwriting consultant to getting a dedicated sound tech for your live performances, here are seven smart ways to invest your money that you might not have thought of — assuming you’ve saved up the money to spend, of course!
1. Songwriting consultant
Just because you can play your guitar doesn’t mean you can write a well-crafted song. Songwriting is a skill all its own that takes years of practice to perfect. A seasoned songwriting consultant can offer objective advice about your songs adn improve them significantly. It makes no sense to spend zero dollars on the most important aspect of your music career — your songs — and hundreds (or thousands) of dollars recording and promoting your music. People like Robin Frederick and James Blume are just two people off the top of my head who may be available to work with you in person or via the internet. Check them out.
2. Focus groups
Some of the most important people related to the success of your career are the very people to whom you are trying to appeal: your fans. Yet, it surprises me how most bands don’t spend the time or money to conduct research and get feedback from them. By rounding up two groups of 30 people, inviting them to your rehearsal studio, serving pizza and drinks, performing sets of your music, and having your fans discuss/rate your songs (or sound, stage presence, look, etc.), you’ll gather some crucially important information that can help save you a great deal of time and money in the long run.
My band did this when we were planning our next recording project, and it worked great. We played 15 of our songs and let the fans pick the six compositions they wanted on our record. After all, if it’s the fans who you’re trying to satisfy with your music, doesn’t it make sense to see what they think before spending thousands recording your EP or album?
Anyone with a camera phone in their bedroom can think they’re a photographer. While camera phones are quite impressive these days, an experienced pro who has access to amazing locations, knows how to arrange a shot, understands proper lighting, knows about hair and makeup, and understands fashion can give your band the real visual edge it needs. Look, if they say that a picture is really worth a thousand words, and you agree with this statement, then why not spend at least that much in getting some really professional photos done? Your brand depends on it.
4. Graphic designer
Your band’s logo serves as the stamp of your brand. It’s what’s put on your drummer’s bass drum heads, your banners, your road cases, your mercy, and — you never know — it could even become your tattoos. While you might feel fairly confident playing around with Adobe Photoshop yourself, an experienced pro can really make a difference. Hire someone who has an outstanding portfolio of band logos and several years of experience to back it up. Remember, you want to have a badass logo that can become part of that badass T-shirt that people will gladly be willing to pay $15 to take home. So let the pros do your logo and design.
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Posted on June 25, 2015, in Music Fans, Music Industry and tagged Bobby Borg, Music Marketing, Music Marketing for the DIY Musician, smart music career investments, SonicBids. Bookmark the permalink. Leave a comment.