Hal Leonard Books Presents Unlocking Creativity

Unlocking Creativity: A Producer’s Guide to Making Music and Art is now available! Below, Michael Beinhorn provides an introduction to what his new book contains!

00122314I am utterly and thoroughly chuffed, thrilled and delighted to officially announce the release of my book “Unlocking Creativity” this month by the very lovely people at Hal Leonard.

Since it is subtitled “A Record Producer’s Guide to Making Music and Art” (and was written by someone who has been known to produce records—me), you might well suspect this is a book about record production (and, in many respects, you’d be right). However, instead of framing record production in the context of recording equipment and recording technique (as other books have done), this book attempts to define it relative to the principles, consciousness and intent behind the process.

It also addresses interpersonal interactions in creative situations, some of the psychology and methodology associated with those interactions and a bit of philosophy regarding the creative process in general.

One goal of this book is to conceptually reframe record production as a vehicle for creative expression and not merely as a technical function or as an occupational choice. Viewed in this context, record production (and music creation or any art form) can be seen as mere exterior shells- vessels that the creative process manifests itself through (and mediums that a creative person can- and must- use to the fullest).
My greatest aspiration is that someone who reads this book will be inspired- not merely to make record production (or any artistic endeavor) their job, but to make it their life- to embrace it, excel at it and to find the absolute joy in it. in that case, the book will have done its job and the title will then be self-explanatory. 
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About HLPAPG

Hal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.

Posted on June 22, 2015, in Music Fans, Music Industry and tagged , , , . Bookmark the permalink. Leave a comment.

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