How to gig more without overexposing yourself

Bobby Borg, author of Music Marketing for the DIY Musiciandescribes how to perform more without overexposing yourself in his latest article from DiscMakers!

How to gig more without overexposing yourself

You should leave your fans wanting more, so if you want to perform live more than once a month, here are four strategies to fill up your performance schedule without saturating the market

To avoid overexposing your band in a market, you should limit your performances, perhaps performing once a month in your local territory and working hard to make each gig an explosive night to remember. The rule of thumb is quality before quantity, and leave your fans wanting more. However, if you desire to perform live more than just once every month, there are plenty of ways to fill up your performance schedule without saturating a popular market. Four basic strategies you should consider include:

  1. A club residency
  2. Alternate format performances
  3. Dual territory performances
  4. A tour

1. Club residency

In a club residency, a promoter will typically give an artist the opportunity to perform once a week or twice a month in his venue with the hope that the extra exposure will generate word-of-mouth promotion and build up local demand. This is an excellent opportunity to test material, work on arrangements and set orders, and gauge your songs’ impact on an audience — and it could be a situation where a promoter is forgiving of a partially empty club. But if you fail to promote effectively and fail to grow your crowd each week and keep up your end of the bargain, the club residency can quickly be terminated and relationship with the promoter forever damaged.

2. Alternate format performance

With an alternate format strategy, you perform two or three times monthly in a market, but you do it using non-competing formats of your music. For instance, an indie artist might play one club or territory with her full electric band the first week, and then do a more intimate acoustic solo performance in the same territory on the third week. This can be a pretty cool way to get fans to keep you at the top of their minds, and an excellent way of building a fan base by targeting different types of venues and catering to the people likely to frequent one type of club over another. However, you must monitor your audience and make sure your efforts are increasing attendance rather than creating competition between your own live performances.

Click here to read the rest of the article!

00124611

Advertisements

About HLPAPG

Hal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.

Posted on March 12, 2015, in Music Fans, Music Industry and tagged , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: