The 7 Core Aspects of a Marketing Mix Every Band Needs

Bobby Borg, author of Music Marketing for the DIY Musiciandescribes core aspects of marketing in his latest article from SonicBids!

The 7 Core Aspects of a Marketing Mix Every Band Needs

While most bands are clear about what they’d like to achieve (getting more fans to their shows, selling more records and merch, and even getting signed to a label), some have a difficult time with strategizing how to get there. While there’s not one correct way to market your band, there are certainly a few core strategies you need to succeed. These include the “4 Ps” of marketing (product, price, place, and promotion) as well as three other important building blocks (band branding, product branding, and measuring). Let’s take a closer look at each one and see how you can start using them right now.

1. Band branding

This is the process of creating a unique name, logo, and slogan for your brand, and then stamping these elements on everything you do and have (e.g., your drummer’s bass drumheads, concert backdrops, guitar cases, and more). The idea is to create a positive and powerful perception of your band in the minds of the fans that is easily recognizable and very memorable.

2. Product branding

This involves creating album and song titles, packaging and set designs, and an overall personality that fits cohesively with your band’s brand. In other words, the identity of your band and the identity of your products should all make one cohesive statement.

3. Product development

This is the process of preparing your products for the marketplace by deciding whether to produce vinyl or USB flash drives, packaging your products together in a collector’s gift box, remixing one of your songs in another style, and so much more. The idea is to satisfy your target fans while creating a number of new revenue streams for your band.

4. Price

This involves making decisions about what to charge your fans for your albums, T-shirts, live performances, patches, and buttons. Considering your costs, knowing what’s reasonable to charge, and thinking about the image you want to project are all par for the course. Make no mistake – even when giving your products away for free, you must always let people know what they’re worth so that you can create the perception of value in your brand.

Click here to view the rest of the article!




Hal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.

Posted on March 5, 2015, in Music Fans, Music Industry and tagged , , , , , . Bookmark the permalink. Leave a comment.

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