6 Tips to Crisis Management That Could Save Your Musical Brand

Bobby Borg, author of Music Marketing for the DIY Musicianprovides tips on crisis management in his latest article from Hypebot!

6 Tips to Crisis Management That Could Save Your Musical Brand

The saying “all publicity is good publicity” is not always true. A band must be prepared to deal immediately with certain rumors and unfortunate mistakes that may unfold and tarnish its brand image. Good news travels fast, but bad news travels faster. Inspired by business consultant and USC Professor Ira Kalb, here are six tips to crisis management that can help save your brand.

Unflattering Rumors

A rumor is information (usually unflattering) that is passed from person to person, but has not yet proven to be true. When an unflattering rumor circulates, you might consider the following:

1. Do not publicize the rumor by repeating it. Repeating it, of course, only helps to spread it.

2. Promote the exact opposite of the rumor by reminding people of all the good you do, but again, without mentioning the rumor.

3. Deal with the person(s) who started the rumor by letting them know you are upset and that you will even take legal action if necessary.

Click here to view the rest of the article!

Also, check out these other articles recently written by Bobby Borg:

Five Common Reasons Musicians Fail and What You Can Do About It

Damage Control: Effective Strategies for Handling Mistakes or Rumors About Your Band

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About HLPAPG

Hal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.

Posted on February 26, 2015, in Music Fans, Music Industry and tagged , , , , , . Bookmark the permalink. Leave a comment.

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