Huffington Post Interview with Dave Pensado and Herb Trawick

Dave Pensado and Herb Trawick, two of the authors of The Pensado Papers, had a great discussion about their book with Mike Ragogna of Huffington Post. Read the rest of the interview here!

Mike Ragogna: When did all this Pensado/Trawick bromance begin?

Herb Trawick: Oh God, about twenty-five years ago in the lobby of a studio when we were both aspiring kids from the south. Dave was from Atlanta by way of Florida, I was from Kentucky by way of Montreal. We came to L.A. to make our bones and ended up in the same studio lobby accidentally. We connected there and I had a chance about a month later when somebody called me for a referral–I had just met this white guy who worked on James Brown and I thought that was pretty cool. I hadn’t heard a note, but I referred him and he went over and did a job on a hip hop record and absolutely killed it and has been hot for thirty years and we’ve been friends for that long.

Mike Ragogna: You’ve released a book, The Pensado Papers that we’ll talk about, but first, how did the television show come about?

HT: Because of our friendship, we’ve always kept in touch. I was his first manager, but he and I have been amongst a small group of best friends for a long time. We were talking career stuff at the time, he was being managed by Roc Nation and Jay-Z, this was about five years ago. We were re-examining our careers and where we were going to go, we’d been blessed these last three years. In the middle of that, Dave had a brain incident that put him down for a little bit. He had a miraculous recovery and since we were talking careers, I tried to come up with something he could deal with from home, and deal with these prodigious, outsized talents that he has. By fate one of our friends worked at a digital network and heard about this idea I had for him to just stay at home. They sent an email and said, “We’d like to do this as a show.” They were putting out online television from this little broadcast studio. We only did it because in Dave’s case he didn’t necessarily want to spend the money to capture the contents of the idea that I had for him to stay at home, so I said, “Well, let me cut a deal, we’ll go over here, this will last maybe three months and we’ll be able to cut some content and we’ll be able to get it started and everybody will be happy and you won’t have to write a check.” Three months is now five years, two hundred episodes, a hundred and eighty seven countries, a hundred and fifty school around the globe and it’s just turned into an amazing ride, an example of digital media and a huge platform that continues to grow every day. It’s the most amazing thing that either one of us have dealt with in our career.

Dave Pensado: And let me just add, there were several things that I found interesting from an insider/outsider perspective. One was that when Herb and I started we were just trying to be entertaining, but from the very beginning Herb was like, “Man, if I’m going to be involved it’s got to be good TV.” So we patterned the show originally after Charlie Rose. Every day Herb would give me broadcaster lessons, so I’ve grown to really enjoy the process of sitting in front of cameras and disseminating and sharing information. I want to give my partner full credit for insisting from the beginning that everything be done right. The business part was perfect, the financial elements were perfect, and first and foremost it was going to be quality television. I think that kind of helped separate us a little bit from the rest of the pack. We weren’t trying to make an interesting YouTube video, we were going for NBC. I know that sounds arrogant, and I’m not saying we’ve reached that yet, but that was probably the foundation upon which the show grew. Plus the fact that my friends and Herb’s friends in the industry really helped us out. All the top names in audio, engineers and producers and artists, just saw a value in it that early on I didn’t see. It really helped us get this thing to where it is today.

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About HLPAPG

Hal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.

Posted on January 7, 2015, in Music Fans, Music Industry and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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