The Borg DIY Marketing Method
Posted by HLPAPG
In this interview on DIY Convention, Bobby Borg gives some insights into the marketing methods he’s written about in Music Marketing for the DIY Musician.
Read the rest of the interview here!
Tell us about Music Marketing For the DIY Musician.
Essentially, the book is a step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. The goal is to help artists take control of their own destinies, save money and time, and eventually draw the full attention of top music industry professionals. It’s ultimately about making music that matters—and music that gets heard!
How is Music Marketing For The DIY Musician different from other books in the genre?
The biggest difference is that it is written specifically for DIY musicians by a musician with DIY, indie, and major label success, making it a more credible, focused, practical, and relatable resource for artists. Also, It covers the complete marketing process—from vision through execution—with handy templates and samples in each chapter to help artists create fully-customized marketing plans. And finally, it introduces sophisticated business and research tools (SWOT, SMART, AIDA, and PFB Charts) not found in most music marketing books, enabling artists to choose more confidently and even scientifically the right strategies for their own career path.
Provide one crucial tip from the book?
Do not create music in a vacuum with the intention of just throwing it out there and hoping for success. Hope is not a strategy! Instead, have a clear sense of what you stand for, while also trying to uncover where the world is going. Look for ways where you can be unique and do something that has never been done before. As hockey legend Wayne Gretzky said, “The key to success is to skate where the puck’s going, not where it’s been.”
About HLPAPGHal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.
Posted on November 13, 2014, in Music Industry and tagged author interview, Bobby Borg, DIY Convention, Hal Leonard Books, Music Marketing for the DIY Musician. Bookmark the permalink. Leave a comment.