Marketing tips from Bobby Borg: Getting approval from your fans

In Music Marketing for the DIY Musician, Bobby Borg provides tons of tips on how to promote and distribute your work as a musician. Bobby recently wrote an article for Sonicbids Blog on one of the best (and most affordable) resources you can use to prep your music before sending it out to any record labels – fans! Read more here. 

Testing and Feedback: 5 Steps to Getting Approval From Your Fans Before Committing Your Valuable Resources

Testing and feedback is the process of getting your music into presentable form, trying it out on your most likely fans, and making necessary improvements before committing your time and money manufacturing, distributing, and 00124611promoting it. Without market research, you could easily spend thousands of your hard-earned dollars recording music that’s unmarketable to music supervisors, labels, radio stations, and even your own target fans – and that would be tragic! Make no mistake: testing and feedback increases your chances for success. Remember that creating music in a vacuum and simply hoping that people will love it is like shooting in the dark.

1. Develop and demo your products and services

The first step in the testing and feedback process is to get your music (or other products) into presentable form so you can test them on your target audience. This could mean simply putting together a pitch to present your ideas conceptually, or creating an “inexpensive”demo/prototype. Whatever approach you take, just be willing to pay some dues! Don’t rush the process. If needed, you might even enlist the professional advice of consultants, co-writers, and others to set you on track. This is crucial! Great marketing campaigns start with great songs first and foremost.

2. Test your products/services out on your most likely fans

Once you’ve invested the necessary effort to get your products and services into presentable form, it’s time to craft a variety of simple survey questions. Your questions might include: “On a scale from one to five, how unique do you think my style is?” or “On a scale of one to five, do you think this song should be included on my forthcoming debut EP?” Whatever it is you want to test, just make your questions precise so that you collect the most accurate and unbiased results.

Read the rest of the article on Sonicbids.

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About HLPAPG

Hal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.

Posted on October 7, 2014, in Music Industry and tagged , , , , , . Bookmark the permalink. Leave a comment.

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