The Pensado Awards
Last Saturday heralded the very first Pensado Awards show, a show designed to “acknowledge today’s emerging brand of music professionals.” Dave Pensado (a hugely recognized professional mixing engineer) and Herb Trawick, co-hosts of the popular youtube show Pensado’s Place created the event to “celebrate the uncelebrated”, or to acknowledge those in the music industry that go unthanked and unrecognized despite their skills. Nick Messite from Forbes wrote an impressive article about the event, which you can see an excerpt of below. Pensado and Trawick are also the authors of the upcoming publication, The Pensado Papers, coming from Hal Leonard this October. Read the rest of the article here!
How The Pensado Awards Leveled The Playing Field – And Spoke Truth To Power
Last Saturday night, in the ballroom of the Fairmont Miramar Hotel in Santa Monica, a few hundred people—some of them famous, others far more important than famous—gathered to acknowledge a truth in today’s music industry: the times, to misquote a modern day bard, have a-changed.
Yes, it’s a telling moment when Ron Fair (Chief Creative Officer/Executive Vice President Virgin Records/Capitol Music Group) steps to the podium and proudly proclaims, “This business belongs to the people who love it the most—to the kids not shackled by the old industry models.”
Such a statement—from such a key player—is a powerful validation to the as-of-yet nameless up-and-comers in the music industry; to employ a biblical simile, it’s tantamount to the lion lying down with the lamb.
The venue for this statement was the inaugural Pensado Awards, an event designed to put a public face on those who work behind the scenes in the music industry—men and women who toil in windowless caves for eighty hours a week, who make daily peace with the relative obscurity to which they’ve been relegated, who forego friends and family in favor of deadlines, tinnitus and carpal tunnel syndrome—and who do so, much of the time, to polish the products of pop superstars, many of them vapid and half-talented in nature (in my estimation; no mixing engineer has ever bashed his or her client to me, on or off the record).
But unlike the vast majority of award shows, this ceremony wasn’t about honoring insipid quasi-talents. Instead, the Pensado Awards attempted to give a hand up to the people in this business without whom there would be no business at all: the songwriters, engineers, producers, educators, entrepreneurs, assistants, interns and runners of today and tomorrow (Kendrick Lamar might have been robbed of his Grammy, but he got his Pensado Award).