Celebrating 100 Years of ASCAP
Bruce Pollock understands the importance of having a “Friend in the Music Business.” ASCAP has been that integral supporter of songwriters and musicians for 100 years now. Bruce contemplates the absolute importance of ASCAP’s contribution to the music business in an article he wrote for Grammy.com, which also includes excerpts from his book – A Friend in the Music Business: The ASCAP Story. Read the rest of the article here.
You don’t get to be around for 100 years in the entertainment industry by living in the past. John LoFrumento, CEO of the American Society of Composers, Authors and Publishers, which joined that rarefied rank earlier this year, certainly agrees.
“The question really is: ‘How should ASCAP be positioned as we go forward?'” says LoFrumento. “If all we can say about ourselves is, ‘We are 100 years old,’ then we’re in deep trouble. What we should say about ourselves is: ‘We are in the first year of another 100-year run.'”
With an ongoing mission that includes protecting “the rights of ASCAP members by licensing and distributing royalties for the nondramatic public performances of their copyrighted works,” ASCAP has remained relevant by expanding into the realms of talent discovery and development, augmenting its original mission with a mix of conferences, workshops, showcases, networking events, and annual awards.
The ASCAP Foundation’s Musical Theater and Television & Film Scoring Workshops have emerged as highly regarded proving grounds for young talent. Launched in 2006, the annual “I Create Music” Expo has become ASCAP’s signature event. Taking place in April, the 2014 expo featured keynotes, panels on a variety of topics, performances, networking receptions and exhibits, with participants including GRAMMY winners Shane McAnally, Amy Grant, Jimmy Jam & Terry Lewis, and Jermaine Dupri, among others.
“The performance panels are always really popular,” says Lauren Iossa, ASCAP senior vice president of marketing, who helped conceive the expo. “But the business panels are the key to a new writer’s success.”