How Straight No Chaser Changed The Game

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Guest Blogger: Deke Sharon is the co-author (with Dylan Bell) of A Cappella Arranging. The following is an excerpt from his blog on Casa.org. Please pay them a visit for more a cappella news and discussions from Deke, who has produced music for the a cappella sensation Straight No Chaser.

They’re the funny Christmas song guys, right?

Yup. And they just sold out a 6,500 seat venue in Connecticut.

When you’re looking at the a cappella landscape over the past decade, no group has changed the game more than Straight No Chaser.

Yes, they were incredibly lucky when Atlantic Records called, but for 99 out of 100 groups, the story ends there. A cute footnote for a few thirtysomethings that had a viral video from a concert that happened decade before.

But it didn’t, because Straight No Chaser is group like no other, re-writing vocal music history year after year. What have they shown the world?

Ten Is Enough (and not too many)

Name a band with 10 people. I can’t. Maybe when you add up background singers and the like, but that’s not the band, that’s the road show. SNC is ten guys, always ten guys. Rock bands are 4 people, and theatrical shows are 30 people. You just don’t see 10 people on stage, and that kind of curiosity can be a deal breaker for promoters. They’re a cappella already… and they also chose a format that’s not done. And yet they made it work. Not only the number of guys was a risk, but…

Thirty Is Not Too Old To Start

Maroon 5 didn’t have their first hit until they were about to throw in the towel, but they don’t act or dress like they’re 30, and they’d been performing for years, building a fan base and learning the ropes. Straight No Chaser’s formula is not kids running around on stage like a band, it’s more like the Rat Pack: classy gentlemen in suits singing songs you love and making you laugh between songs. Sit out your 20s, then start your career in popular music in your 30s? Not done. Impossible. Until now.

To read read Deke’s next 4 reasons, visit this blog post on Casa.org!

The tone of the book is instructive and informative, yet conversational: it is intended to stand alongside any academic publication while remaining interesting and fun. A Cappella Arranging is a good textbook – and a “good read” – for every vocal arranger, whether amateur or professional; every vocal music classroom, and any professional recording studio.

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About HLPAPG

Hal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.

Posted on April 22, 2013, in Music Industry and tagged , , , , , , . Bookmark the permalink. 1 Comment.

  1. Great post! I love Straight No Chaser.

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