Creating a Mission Statement to Guide Your Filming

Guest Blogger: Gini Graham Scott, author of The Complete Guide to Writing, Producing, and Directing a Low-Budget Short Film (Limelight Editions)


Just as corporations create mission statements to guide their organizations to success and individuals create their own personal mission statements to guide them in making career and other choices in their life, so you might create a mission statement to guide you as you write, produce, or direct your own low-budget short-films.

To this end, ask yourself what types of films you want to make and why.  For example, when I went through this exercise, I determined that my mission in making low-budget short films through Changemakers Productions is to complete a high-quality film through a one-day shoot with a low-budget (typically about $100-300).  Accordingly, everything I do and everything done by the cast and crew I recruit is directed towards completing this mission.

For example, all the work I do to prepare for the shoot is designed to result in a successfully completed short film — which is the mission of the organization, and the actors and crew members I recruit to participate are similarly committed and willing to work as volunteers, because they can use these films for their own portfolios to get other work; and they also enjoy participating in these one-day shoots.

So what is your own mission statement.  Keep it short and to the point – typically it should be only about 5-10 words, expressing the essence of what you hope to do as a filmmaker.  Some key questions to ask in formulating your statement include these:

–       What types of films are you making?
–       Why are you making such films? What is your goal or your purpose?
–       Who is the main audience for your work?
–       What else is important to you about what you are doing?
–       What are the main benefits of your films to others?

Then, weave your answers into this single statement of your mission.  As necessary, cut down your statement, so it is no longer than 15-20 words, and preferably 7-10 words – something you might put into a short tag line of up to 72 characters.

Complete Guide to Writing, Producing, and Directing a Low-Budget Short Film
The Complete Guide to Writing, Producing, and Directing a Low-Budget Short Film
 is a comprehensive step-by-step overview of how to complete and promote a low-budget short film. It begins with how to write a short script, keeping in mind the goal of shooting it in one or at most two days.

It discusses how to finalize your script by getting feedback and then preparing it for production through doing a scene breakdown and possibly a storyboard. It describes how to direct the film yourself or work with a director, audition the actors and cast the short, plan for and participate in the shoot, and work with an editor to finish your film. Finally, it discusses how to get your film shown, including entering it in festivals, and concludes with an extensive list of resources and references, including books, articles, script and storyboard software, conferences, expos, festivals, and more. Available for purchase here.

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Hal Leonard Performing Arts Publishing Group, the trade book division of Hal Leonard Corporations, publishes books on the performing arts under the imprints Hal Leonard Books, Backbeat Books, Amadeus Press, and Applause Theatre and Cinema Books.

Posted on November 29, 2011, in Film & TV and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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