Q & A with Larry Silverberg

larrysilverbergLarry Silverberg is the author of True Acting TipsBelow is an interview he gave with  StageNotes.

How can teachers use True Acting Tips: A Path to Aliveness, Freedom, Passion, and Vitality in their classroom?

True Acting Tips is an invigorating exploration of the deeper values of all artistic creation, which is rooted in our shared humanity. Often, under the pressures and challenges of navigating their way through the complexities of social life and figuring out where they fit into the scheme of things, students lose touch with their creative spirit and the intrinsic power they possess to be fully expressive human beings. True Acting Tips offers 203 dynamic reflections on the basic values of authentic living which can re-ignite the students’ desire to be more who they actually are and to make greater connections with the world around them.

What types of inspiration does the book give to the teachers?

I have a summer program where I train drama teachers and professors in how to teach the Sanford Meisner technique, so I have worked with hundreds of teachers. One thing I know is that if a teacher can help the students re-claim their availability to the people in their lives, they start to awaken to the fact that this is the route towards greater satisfaction in life. I call this “listening with the ear of one’s heart” and this suggests that the path is about becoming very sensitive to what is actually going on with other people. This also happens to be a requirement in the craft of True Acting. Of course, this requires that the students begin to take their attention off of themselves which, especially in the high school students, is quite a struggle as their whole life is about, “How do I look, what do other people think of me, do they like me?” Yet, the struggle is certainly worth it and True Acting Tips offers a doorway to this path with many examples and exercises for the teacher to do with their students in the classroom.

Did the quotes in True Acting Tips inspire the tips or did you search for quotes to match the tips?

I happen to work in an organic way. As I was writing the book, I would channel things that had an impact on my life into new tips. The book developed from daily tips that I was uploading to my website and to my Facebook page.

Keep reading this interview at StageNotes.

 

True Acting Tips leads stage and screen actors on a journey of passion, intimacy, and personal investment. This isn’t to say that there will not be heavy demands and a high cost, but ultimately, this book is designed to offer the clarity and encouragement to become an actor who makes a difference in the lives of the audience members.

 

Measuring Your Social Media Exposure with Music 3.0’s Bobby Owsinski

How well do your online followers really know your brand or product?   Music 3.0: A Survival Guide For Making Music In The Internet Age author Bobby Owsinski explains how to truly gauge your web presence in this excerpt from Chapter 8:

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How many people have you reached with your message? How many could you have reached? In social media, there are some measurements about as reliable as a print magazine’s circulation, but knowing your potential audience does have value because it represents your potential sales lead pool.

Unfortunately, as of the writing of this book, some of these metrics have to be accounted for manually, so you’ll have to balance the level of effort to track the metrics versus the value you’ll receive from them to determine their importance to your overall strategy.
A good example of where there can be unreliability in social measurement is when isolating unique users for each of your metrics. You want to avoid counting the same person twice in the list below, but realistically it’s difficult to do.

These measurements highlight the number of people you’ve attracted to your brand through social media. To mitigate the potential for duplication of users, track growth rate as a percentage of the aggregate totals. This is where you will find the real diamonds.

  • Twitter: Look at your number of followers and the number of followers for those who retweeted your message to determine the monthly potential reach. You should track these separately and then compare the month-over-month growth rate of each of these metrics so you can determine where you’re seeing the most growth. A great free tool to use for Twitter measurement is TweetReach.
  • Facebook: Track the total number of fans for your brand page. In addition, review the number of friends from those who became fans during a specified period of time or during a promotion and those who commented on or liked your posts to identify the potential monthly Facebook reach. Facebook Insights provides value here.
  • YouTube: Measure the number of views for videos tied to a promotion or specific period of time, such as monthly, and the total number of subscribers.
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Music 3.0
A Survival Guide for Making Music in the Internet Age, 2nd Edition

Music 3.0: A Survival Guide for Making Music in the Internet Age is a completely updated edition of the original best seller, featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry’s top movers and shakers.
The book not only takes a look at the music industry’s evolution and how we got to Music 3.0, but provides the information that today’s musician or music business executive needs to take advantage of the new music industry paradigm:

What has changed? Who are the new players? Why are traditional record labels, television, and radio no longer factors in an artist’s success? How do you market and distribute your music in this new world? How do you make money in this new music world? How do you develop your brand? How do you use Facebook, Twitter, and YouTube as marketing tools? What are the new technologies that are being introduced that will influence how we sell or market? All these questions are answered in the book. This edition also contains new low-cost high- and low-tech tips for marketing and promotion. Available for purchase here.

For more Hal Leonard Books by Bobby Owsinski, visit his page at musicproguides.com.  
Find Bobby Owsinski on the web: BobbyOwsinski.com
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